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5 High-Traffic Locations for Outdoor Advertising in Harare

From Borrowdale to the CBD, here are five of Harare's highest-traffic corridors for outdoor advertising — and what makes each one work.

Image of Sophie Reynolds

Sahara Media

Marketing Consultant

The image features a human subject with a futuristic, digital screen overlaying their face, creating a surreal and intriguing effect.

Location is everything in outdoor advertising. The same creative performs very differently on a quiet side street versus a major commuter artery. Here are five of Harare's strongest corridors for reaching audiences on the move.

Where Harare Looks Up

1. Borrowdale Road

A premium northern corridor carrying high-income commuters past shopping centres and offices daily — ideal for retail, automotive, and lifestyle brands.

2. Samora Machel Avenue

One of the city's principal east–west arteries, feeding directly into the CBD with dense, consistent traffic throughout the working day.

3. The CBD Core

Foot traffic, taxis, and commuters converge here. Building-mounted screens in the central business district deliver repeat exposure to the same audience every day.

4. Airport Road

The gateway for travellers and business visitors. A strong choice for telecoms, banking, and hospitality brands wanting a premium first impression.

5. Enterprise Road

A busy commercial route linking the eastern suburbs to town, combining residential reach with steady commercial traffic.

Choosing the Right Mix

The best campaigns don't rely on a single board — they combine two or three complementary corridors to build frequency across a target audience's daily journey.

See live availability across all of these corridors on the Sahara Media network map.

It’s time to know your customers like never before.

Your Billboard's Daily Traffic Counts reported to you.

Sahara Studios

Dashboard

Billboard Impressions

Engagement

Insights

Segments

Export

This Week

Billboard Viewers

122,589

24%

Compared to last week

View full report

Dwell Rate

84%

View full report

Campaign Demo Targets

3.73%

3%

Compared to last week

View full report

Sahara Design Team

Sort by

Chris Bennett

Graphic Designer and Video Editor

Olivia Martinez

Video Editor

Gael Harry

New York Finest Fruits

Jenna Sullivan

Walmart

All customers

Lifetime Value

Export data

It’s time to know your customers like never before.

Your Billboard's Daily Traffic Counts reported to you.

Sahara Studios

Dashboard

Billboard Impressions

Engagement

Insights

Segments

Export

This Week

Billboard Viewers

122,589

24%

Compared to last week

View full report

Dwell Rate

84%

View full report

Campaign Demo Targets

3.73%

3%

Compared to last week

View full report

Sahara Design Team

Sort by

Chris Bennett

Graphic Designer and Video Editor

Olivia Martinez

Video Editor

Gael Harry

New York Finest Fruits

Jenna Sullivan

Walmart

All customers

Lifetime Value

Export data

It’s time to know your customers like never before.

Your Billboard's Daily Traffic Counts reported to you.

Sahara Studios

Dashboard

Billboard Impressions

Engagement

Insights

Segments

Export

This Week

Billboard Viewers

122,589

24%

Compared to last week

View full report

Dwell Rate

84%

View full report

Campaign Demo Targets

3.73%

3%

Compared to last week

View full report

Sahara Design Team

Sort by

Chris Bennett

Graphic Designer and Video Editor

Olivia Martinez

Video Editor

Gael Harry

New York Finest Fruits

Jenna Sullivan

Walmart

All customers

Lifetime Value

Export data